The effectiveness of TWIG powdered laundry detergent is based on natural tensides, in other words, olive oil-based soap base. The natural boosters are washing soda, baking soda, and Finnish sea salt. The washing powder is alkaline, pH 10, achieving the ideal washing efficiency to remove dirt from textile fibers.

The ingredients of the laundry detergent are 100 % natural, vegan, and biodegradable. They are safe and environmentally friendly to use both at home and in the cottage.